In memory of keywords: why the keywords meta tag is needed, why it does not work and why it was buried. What are meta tags, how to fill in and check correctly: examples from the practice Meta keywords of the main page
Among Internet users, webmasters and even professional site optimizers (SEO) there are many legends and an abundance of misconceptions about the influence of certain factors on the results of website promotion using search engine optimization methods.
It is impossible to consider all such misconceptions about website optimization methods in one article. We will focus on just one of them...
The description and keywords meta tags are useless...Is it so?
I will quote a couple of critical phrases from the lips of an employee of a respected company about a certain book on website promotion. The author writes in the mailing list: Tips on how to correctly fill in the title, meta keywords and meta description tags. Obviously, they are outdated, since search engines have not paid attention to meta tags for a long time."
We will not cling to words, we will skip the Title tag mentioned in the heap. Its importance is beyond doubt. But there is a characteristic misconception about the role of meta tags.
Yandex and meta tags...Under the heading:
How do I get my page to be found by those who need it?several tips have been written. I will give only two, I will skip the rest, since everyone can read them for themselves on the Webmaster Tips page. Since our article was written, the page has changed a lot, but the following was written there:
There are a number of tips to help users find your page:
- [... skipped...]
- Give each document a description in the description tag
- Don't forget about keywords, possibly unique for each page
- [... skipped...]
Do you need comments, I think not. Anyone who can read will easily understand that the keywords and description meta tags must be filled in, and this must be done wisely. The content of these tags for each page of the site must correspond to its content.
For some time now (in 2007), what has been written above has become slightly outdated, since the above advice has disappeared on the indicated pages of Yandex with advice to webmasters. Does it follow from this that Yandex has completely ceased to take into account information in keywords meta tags and description, I don't know.
