home » Biographies of Scientists » Do PS take into account keywords meta tag. Meta title, description and keywords tags hinder promotion What to write in meta name

Do PS take into account keywords meta tag. Meta title, description and keywords tags hinder promotion What to write in meta name

Of course, everyone who has at least some idea of ​​​​search promotion knows about the meaning of meta tags. Everyone is aware of the importance of title, description, h1-h6, alt and other tags. No one denies that they affect the optimization of the site. But search engines treat one of the tags ambiguously - the keywords tag.

IN last years a heated discussion has unfolded on the Web that has not subsided to this day: is it worth using the keywords meta tag at all? Unfortunately, no one can give an exact answer so far. Consider different points of view and try to understand this issue.

What are keywords?

Keywords are keywords (no more than 20 for one page of the site) that correspond to the content of the page.

In the page code, this meta tag looks like this:





Initially, the tag had a significant impact on the relevance of the site's pages, and, consequently, on the site's placement in the top positions of search engines.

Knowing this, the site owners began to cheat - to abuse keywords or add a large number of inappropriate words to this tag. And the search engines quickly found it.

What is happening now?

As they say, from one extreme to another: as a result, the search engines stopped giving this tag any meaning at all.

Yandex

Yandex representatives stated the following about keywords: "...may be taken into account when determining whether a page matches search queries".

Let us note that keyword Here Maybe. After all Maybe doesn't mean at all taken into account.

Google

The system leaves no doubt and does not give ground for reflection. Here everything is concise and clear: "We don't use keywords meta-tag in a search-ranking", "Google has ignored the keywords meta tag for years and currently we see no need to change that policy".

"We do not use the keywords meta tag in search rankings", "Google has ignored the keywords meta tag for many years and there is currently no need to change this policy".

Rambler, Yahoo, Mail.ru

They share the opinion of Google and believe that the keywords meta tag has exhausted itself. Therefore, it is not taken into account by these search engines at all.

But why do so many people still use keywords?

Most likely, this is due to the ambiguous wording of Yandex about the tag. The logic of site owners is this: if there is hope that Yandex will still take into account the tag, and Google, Rambler, Yahoo and Mail.ru are neutral about the meta tag, then filling it out will not make it any worse.

And if it does?

There is an opinion among optimizers that filling in the keywords tag can be harmful. If the search engines do not consider the tag as a tag, then the text inscribed in it is read as the normal text of the site. And if you have already used these keys in other tags and in the body of the text, then there is a risk of “spaming” the page with keys. Well, for spamming (excessive nausea) you can get under the filter.

1PS point of view

So far, we have described the general situation and different opinions on the issue. Everyone has their own point of view. Ours is that it is better not to fill in the keywords tag. There is definitely no benefit from it, but there is still a risk of falling under the filter.

It is better to promote the site through the right content, tags , <H>, <alt>and other ways of technical optimization. By the way, most of these techniques are taken into account in the Search Promotion service.</p> <p>P.S. Good luck in promoting your resource.</p> <p>Title, Description, Keywords - these terms confuse every novice blogger and Internet entrepreneur.</p> <p>I remember once I looked up the meanings of these words on Google. After reading more than a dozen articles and doing a lot of experiments, I studied meta tags in great detail.</p> <p>As a result, having learned how to correctly compose meta tags for my blog, I was dumbfounded by the results (no exaggeration).</p> <p>In this article, I will save you time: you will learn what meta tags are, why they are needed and how to compose them correctly.</p> <p>But there is another side of the coin: spam of this tag. Remember, the title is primarily written for people.</p> <p>⛔ An example of an unsuccessful Title:</p> <p>How to travel to Asia fast cheap tickets trips China Japan</p> <p>✅ An example of a good Title:</p> <p>How to travel to Asia: all the details including tickets, accommodation, food</p> <p>👍 Ideal option:</p> <p>How to go to Asia and not regret it (tickets, accommodation, etc.)</p> <h3>Secret #2. intrigue</h3> <p>Your title should not only contain search queries, but also arouse people's keen interest.</p> <p>The logic is simple:</p> <p>The more intriguing your headline is, the more people will come to the site. Seeing the interest on the part of users, search engines will begin to raise its position. The higher the site in the issue, the more successful it is.</p> <p>Impressive statistics: the first three sites from organic results receive 61.5% of all clicks. Therefore, try not to get into the top ten, but into the top three.</p> <p>But how do you write a really catchy title?</p> <p>Here are some tips:</p> <ol><li>Add numbers and percentages to the title. For example: 10 Tips for... ; <span>5 reasons why...</span>; Top 3...</li> <li>Use the following adjectives and adverbs: Effective , Flying , Incredible , Non-standard , How , Step by step , Simple , Easy , Quick .</li> <li>Try to make people feel strong emotions when reading your headline.</li> </ol><p>Most importantly, take the time to write eye-catching headlines. Always remember the words of the "father of advertising" David Ogilvy:</p> <p>After I wrote a more intriguing title for an article about plugins, search click through rates went up a lot:</p> <p><img src='https://i0.wp.com/site4business.net/wp-content/uploads/2016/03/rost-CTR.png' align="center" width="100%" loading=lazy loading=lazy></p> <h3>Secret #3. Ideal length</h3> <p>Your title must not exceed 60 characters. Otherwise, search engines will cut it off at the 61st letter on their own.</p> <p>Ideal: Stick to a range of 50 to 60 characters.</p> <p>Too short a title in most cases looks unconvincing.</p> <p>Compare for yourself:</p> <p><img src='https://i0.wp.com/site4business.net/wp-content/uploads/2016/03/primer-horoshego-title.png' align="center" width="100%" loading=lazy loading=lazy></p> <h3>How to write a title tag</h3> <p>Websites powered by WordPress have one interesting detail:</p> <p>The title of the article is automatically duplicated in the Title. If you really want to increase website traffic, you need to write the title of the page yourself.</p> <p>Blogging, earnings on the Internet, blog monetization.</p> <p>Now you know literally everything about meta tags and are one step closer to success. If you think this article can be useful to others, please share it on social networks.</p> <span><br><img src='https://i2.wp.com/site4business.net/wp-content/uploads/2016/11/sekretnyj-retsept-sozdaniya-metategov.jpg' width="100%" loading=lazy loading=lazy></span> <p>The combination of title, description and keywords tags definitely has a huge impact on finding a particular page in the search results. However, with a detailed examination of each of them, it becomes clear that the individual contribution to the overall success of each tag is different.</p> <p>The keywords meta tag is used by search algorithms to characterize a particular page in terms of its relevance to a particular query. The length of the content of the keywords tag should be 1-8 words (sometimes up to 20!).</p> <p>Syntax <a href="https://rubezh71.ru/en/all-about-nutrition/v-pamyat-o-keywords-dlya-chego-nuzhen-meta-teg-keywords-pochemu-on-ne-rabotaet/">meta keywords</a> is given below:</p> <p>< html> < head> < meta name= "keywords" content= <span>"Keyword List"</span>> </ head> </ html> </p> <p>There is a lot of controversy and various conjectures around the use or non-use of meta keywords on the site pages. We will try to answer all questions and give as much information as possible regarding this tag.</p> <h3>Key-words tag and its relevance in various search engines</h3> <p>“Don't forget about keywords, if possible, unique for each page</p> <p><meta name="Keywords" content="relevance, Yandex, search results, keywords, key words">»</p> <p>In my opinion, it is impossible to say more directly. Yandex is a system that still takes into account the keywords tag when ranking sites.</p> <p><i><u>Google</u> </i>. Research aimed at establishing the impact of keyword usage on SERPs clearly shows that Google does not take them into account. The main influence on the search robot is provided by the title and description META tags, as well as their correspondence to the content of a particular page. If the article itself is written for a specific request (-s), then the search engine is able to autonomously identify it (them) without additional help.</p> <p><u>Rambler</u>. Pages in <a href="https://rubezh71.ru/en/cognitive/kak-formiruyutsya-poiskovye-podskazki-v-yandekse-poiskovye/">search engine</a> Rambler are ranked without taking into account any of the meta tags except for the tag <meta name="robots"...>. This fact is not a secret and is described in detail in the recommendations for webmasters. This is due to the desire of the Rambler developers to provide the issuance to users based on the data that users can actually see on the page found. It's no secret that many SEOs see meta tags as a significant element of influence on search results.</p> <h3>How to choose the right keywords</h3> <p>Even at the stage of creating a site, it is necessary to form a semantic core, which should be the basis for the future content plan. This is ideal.</p> <p>Individual selection of keywords for a specific article should be carried out using auxiliary tools. Google Adwords keyword planner, wordstat.yandex.ru, etc. are great for this. You will be able to track the most interesting requests for your promotion strategy and take them into account in the terms of reference for the copywriter immediately before writing the article.</p> <p>It is very important not to overload the article with keywords. Write text for a specific request and reflect it in the keywords meta tag. At the same time, in addition to the main key, add several low-frequency queries adjacent to it.</p> <p>Avoid over-optimizing keywords. Do not use the same word several times, in different cases.</p> <p>In the question of the total number of words in the keywords content, follow the rule that the smaller the amount of text, the fewer keywords.</p> <h3>Relationship between meta keywords and titles, h1-h6</h3> <p>Try to match your page titles with keywords as much as possible. This circumstance will serve as an additional marker that speaks about the quality of the content and the correspondence of the page to a specific search query.</p> <h3>Main conclusions:</h3> <p>Despite the fact that recently some search engines have abandoned meta-keywords, as a factor influencing the ranking of pages in search results, its use is still justified. The Yandex search engine still actively uses it, and therefore, if you do not need traffic from this search engine, you should adhere to its requirements.</p> <p>Quick navigation on this page:</p> <i> </i><p>The question of whether the meta keywords tag is needed is as controversial as the question I recently considered. Where is the truth and where is the lie, it is not known exactly, let's try to figure it out.</p> <h2>Tag Description</h2> <p>As you know, meta tags are tags that are contained in the HEAD tag and serve not to display any elements on the page, but to convey technical information about the page, which is processed by both the browser and search engines.</p> <p>The keywords meta tag in the HTML specification is intended to convey keywords that are most relevant to the page.</p> <p>The correct way to specify it is as follows:</p><p> <meta name="keywords" content="word_1, word_2, word_3" /> </p><h2>Arguments against keywords</h2> <p>Historically, keywords has been a useful and necessary tag that search engines take into account in ranking sites. However, webmasters began to abuse this tag - spamming this tag, an attempt to raise the page higher in the search results for certain queries, has become fashionable.</p> <p>The concept of search engines is to give the user a page with quality content, and not a page that does not have such content, but has risen in the search results due to the data specified in the meta tag.</p> <p>In this regard, search engines decided to fight spam in a very drastic way: in 2001, Google announced that it no longer takes this tag into account. Following this, the same information appeared in relation to Yandex.</p> <p>At the same time, there were cases when keywords spamming caused pessimization or even a site ban (of course, it is not known for certain whether this was only because of this tag, but it could really be one of the reasons).</p> <p>In this regard, the argument of the opponents of this optimization element is very simple - why use it if it is not taken into account by search engines and, moreover, can also lead to a ban?</p> <p>In my opinion, using this tag still makes sense.</p> <h2>Arguments in favor of keywords</h2> <p>I will state in order the arguments that personally seem worthy of attention to me:</p> <ol><li>Representatives of Yandex and Google at various conferences have repeatedly stated that their systems take into account more than 300 different factors in ranking sites. Try to take a piece of paper and write at least 50 such factors - I personally did not succeed. Already in the second hundred there should be some rare and exotic factors. Do they not include keywords at all? I think it’s included, it’s just taken into account somewhere in the second or third hundred - that is, it adds to the site somewhere 0.5% of the total points.</li> <li>Yandex and Google are the undisputed leaders, but the Internet does not live by them alone. For example, a couple of years ago it was experimentally established that it was taken into account by Yahoo and Altavista. Even though this is also 0.5% of traffic, but at 0.5 you can get a couple of percent gains, and on large projects this can already be significant.</li> <li>This tag itself is provided in the HTML specification, that is, it is valid and generally recognized. As you know, search engine algorithms change all the time. Even if they don’t take it into account at all now (although it’s not clear how it can not be included in the 300 factors), then at a certain point they may begin to take it into account - for example, when manually compiled and there is no overspam in it, it itself may indicate that that the site is of high quality, and not some kind of satellite, for which, of course, no one manually writes keywords.</li> </ol><p>As for the fear of a ban or pessimization, here, in my opinion, you just don’t need to abuse it - you shouldn’t enter 20 overspam keywords. Many webmasters believe that it is better to use no more than ten words - I also adhere to this point of view.</p> <p><span class="HUXXD0wdc7g"></span></p> <p>Let's agree to disagree. <br><span>Robert Louis Stevenson.</p> <p>This is the lesson in which we will talk about what is <b>meta tags</b>, for what and how they are used and how to fill them correctly.</p> <p>As I said in , <i>meta tags</i> are located in the header of the html page, between the and tags, and are not displayed by the browser in any way (except for the content of the “title” tag). However, meta tags for a website play a very important role. Their addition and optimization can significantly help the site in its life.</p> <p>I recommend using only those meta tags that <b>really</b> needed for the website to work. Don't clutter up the "head" area with unnecessary instructions, because any mistake here can lead to sad consequences. If you know what you are doing, then meta tags will only benefit, but if you dump everything here, you can get problems that are difficult to diagnose.</p> <br clear="all"><blockquote> <i> </i> first <b>meta tag</b> very important. Moreover, this meta tag is equally important for search engines and for visitors. First in ranking search results attached <a href="https://rubezh71.ru/en/memory/omonimy-znachenie-slova-omonimy-v-bolshom-sovremennom-tolkovom/">great importance</a> keywords that are contained in the "title" tag, the latter see its content as a link to the site in the same search results: <p>With the content of the same meta tag is also displayed in the window title:</p> <p>In HTML, the "title" meta tag is added like this:</p> <p><b><span>The content of the "title" meta tag</span> </b></p><p>Main page content <br></p> <p>Besides, as I said earlier, <b>keywords</b>, which you add to the "title" meta tag, will be extremely positively perceived by search engines. Therefore, when filling out this tag, try to include the right keywords in it. By the way, they will be discussed further.</p> <h2>§ 2. Meta tag "keywords" (keywords)</h2> <p>From the beginning, briefly about what, in fact, these same “keywords” are.</p> <p>T e words that most fully characterize the content of the html page and will be key for it. These can be either single words or phrases, but they <b>Necessarily</b> must appear in the text on the page. According to them, search engines determine the relevance of a page to a particular query.</p> <p>For example, for this page, the keywords would be “meta tags”, “meta title tag”, “meta keywords tag”, etc.</p> <p>In more detail about keywords, in particular, and about site optimization, in general, we will talk in.</p> <p>To make it easier for search engines, the "keywords" meta tag is used. In it, the webmaster prescribes keywords for the page. The HTML code for the "keywords" meta tag looks like this:</p> <p><b>Keyword List"></b><br>The content of the "title" meta tag</p><p>Main page content <br></p> <p>Key words must be added one at a time, separated by commas, in the singular. For example, not “keywords”, but “keyword”. In addition, the irresponsible behavior of webmasters, who, in order to get higher positions in search engines, filled the “keywords” meta tag not only with keywords, but also with numerous derivatives of them, led to the fact that search engines practically stopped paying attention to this tag. . Currently <b>Right</b> the filled meta-tag "keywords" is used by search engines only as one of many ranking factors (far from being the main one). If they see “keywords” in front of them, into which they stuffed all possible variations of keywords, then this becomes the first signal for them about the unreliability of this page.</p> <h2>§ 3. Meta tag "description" (page description)</h2> <p>With the next important meta tag is the "description" tag, which should contain a brief description of the page. It is "short" and it is "page description". It is enough to add one or two small sentences in which to indicate what and for whom this page is.</p> <p>An important feature of the "description" meta tag is the fact that, in the case of its <b>correct</b> it is on its basis that search engines form a page snippet in the search results (a brief description under the link to the page):</p> <p>If search engines don't like the way the "description" meta tag is filled in, then the snippet is formed from pieces of phrases (pulled from the entire page) that are relevant to the query.</p> <p>Thus, the correct “description” meta tag necessarily contains a keyword (phrase) and briefly and accurately describes what the page is about and for whom. "Description" together with "title" form a couple of very important meta tags, which determine whether the user will go from the search results to the site or not! Therefore, it, like "title", must be written for <b>each</b> pages!</p> <p>H The TML code to create the "description" meta tag would be:</p> <p><b>The content of the "description" meta tag"></b><br>The content of the "title" meta tag</p><p>Main page content <br></p> <p>Now let's move on to the description of the main technical meta tags from the "HTTP-EQUIV" group (HTTP equivalents).</p> <h2>§ 4. Technical meta tags</h2> <p>Technical meta tags mean a lot to a website. With their help, you can control the display of the page, indexing settings, etc. In this tutorial, we'll cover the basic technical meta tags.</p> <ul><li><b>content-type</b>- type of document and its encoding. This meta tag is needed for the correct display of characters by the browser. <br>There are many encodings. Most of them you will never even meet. Not to mention the fact that you will use them yourself. Modern browsers determine the encoding type automatically, but you can specify it yourself to be more sure. If you create an html document on a Windows operating system whose language is Russian, then the encoding will be “windows-1251”, and the code for inserting the meta tag is as follows: <p>The content of the "title" meta tag</p><p>Main page content <br></p></li> <li><b>content language</b>- specifying the language of the document. The value of this optional meta tag is used by both crawlers and web servers. Embed code: <p>The content of the "title" meta tag</p><p>Main page content <br></p></li> <li><b>refresh</b>- time (in seconds) after which the document will automatically reload or go to another html page with the specified address (url). For example, to automatically reload the document every 30 seconds, you need to insert this meta tag like this: <p>The content of the "title" meta tag</p><p>Main page content <br></p> <p>And, in order, after 5 seconds, to go to the page at http://www.site/, you need to write it like this:</p> <p>The content of the "title" meta tag</p><p>Main page content <br></p></li> <li><b>robots</b>- meta tag, which is responsible for page indexing settings. The "robots" meta tag can have the following values: <ul><li><b>index</b>- the page is indexed;</li> <li><b>noindex</b>- the page is not indexed;</li> <li><b>follow</b>- hyperlinks on the page are taken into account;</li> <li><b>nofollow</b>- hyperlinks on the page are not taken into account</li> <li><b>all</b>- replaces "index" and "follow", i.e. the page is indexed and hyperlinks on it are taken into account (acts by default);</li> <li><b>none</b>- replaces "noindex" and "nofollow", i.e. The page is not indexed and hyperlinks on it are not taken into account.</li> </ul><p>Code to insert meta tag "robots":</p> <p>The content of the "title" meta tag</p><p>Main page content <br></p></li> <p> <b>author</b> And <b>copyright</b>- meta tags that allow you to indicate the authorship and owner of the content on the page. Embed HTML code:</p><p>The content of the "title" meta tag</p><p>Main page content <br></p> </ul><h2>§ 5. Conclusion</h2> <p>These are all the meta tags in HTML that a beginner will need. The rest are specific and you may need them after you gain experience and know exactly what you are doing. Of all the above, I strongly recommend using on <b>each</b> page of your website:</p> <p>Page Title <br></p> <p>Use steel as needed, but don't overdo it. Remember that meta tags will not make your site interesting, they can only help the browser and the web server to correctly display the pages of the site, and the search engine to find them.</p> <p>And this section of my site is finally finished and then we will talk about how to start promoting and promoting your site on the Internet. Here are some of my tips <a href="https://rubezh71.ru/en/biopsychology/kogda-nado-razvoditsya-kak-ya-ponyala-chto-pora-razvoditsya-lichnyi/">personal experience</a> website page optimization. Click on "Next".</p> </blockquote> </span> <script>document.write("<img style='display:none;' src='//counter.yadro.ru/hit;artfast_after?t44.1;r"+ escape(document.referrer)+((typeof(screen)=="undefined")?"": ";s"+screen.width+"*"+screen.height+"*"+(screen.colorDepth? screen.colorDepth:screen.pixelDepth))+";u"+escape(document.URL)+";h"+escape(document.title.substring(0,150))+ ";"+Math.random()+ "border='0' width='1' height='1' loading=lazy loading=lazy>");</script> </div> <div class="author_post"> <div class="item_1"> <div class="info"> <div class="social"> <p>Share this article:</p> <script src="//yastatic.net/es5-shims/0.0.2/es5-shims.min.js"></script> <script src="//yastatic.net/share2/share.js"></script> <div class="ya-share2" data-services="collections,vkontakte,facebook,odnoklassniki,moimir,gplus" data-counter=""></div> </div> </div> </div> <div class="item_2"> <p>Views</p> <div class="rating"> <div class="sum"></div> </div> <span class="triangle"></span> </div> </div> <div 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